The method is press the “…” button beside the “Goal” button, and select a player who goals.
So a screen as follows will be shown. You can saw the team's logo and the player's picture on this screen.
You may change above screen with your own GOAL animation. Here comes the instruction.
Open the scoreboard layout with Layout Editor, and select the Goal screen.
Then add an item, set its type as “MEDIA”, and specify an text file as the playlist file.
The contents of the playlist text file will be like:
After all these modifications, save your layout file, and reopen the match. You will see the GOAL screen appears like below